Analysts' consensus recommendation: 2.63 (Hold).Industry: Electronic gaming & multimedia.Such actions will position the company to better monetize its large user base as the market starts to get back on track. There has also been a retooling of its ad platform, such as for improving conversations and quality of engagements. However, it should be noted that the company has made tough decisions to restructure its operations. 'Given weakening digital ad-spending trends, along with Snap's inability to adapt to changes to ad tracking on Apple iOS that have hurt advertiser demand, we believe a HOLD rating on SNAP remains appropriate at this time.' 'Snap faces increasing competition for the slow-growing or even shrinking pool of digital advertising dollars, and its poor results contrasted with growth at rival Meta,' says Argus Research analyst Jim Kelleher. And not everyone is a fan of the communication services stock. It's true that Snap has struggled both on and off the price charts during the past year as advertising budgets have tightened. 'My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal,' said Snap in a press release. The company is a strategic partner with OpenAI and has leveraged GPT-4 to create a new service called My AI, which is available for Snapchat+ paid subscribers. In the meantime, SNAP is integrating sophisticated generative AI into its AR platform. There are over 250 million users that use this technology everyday. This includes both hardware – such as Spectacles, which are AR glasses – and software. Keep in mind that Snap is a pioneer in augmented reality via its Camera platform. Spiegel is more interested in AR, where the user is still part of the real world. The big difference between the two executives is in the approach. Snap CEO and cofounder Evan Spiegel has said before that does not like the term 'metaverse,' yet he still is pursuing many of the core concepts of this category. Snap ( SNAP, $8.55) isn't the first stock that comes to mind when thinking of the best metaverse stocks. Analysts' consensus recommendation: 2.93 (Hold).

Industry: Internet content & information.

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